We help independent hospitality spaces and the craft brands that serve them become things people talk about and can’t wait to return to.
youare.agency is a creative studio founded by Rita Pater, a strategist, coach and community experience designer, and Miguel Mota Carmo, a graphic designer specialising in brand identity and hospitality design. Together, we build the visual and experiential world of spaces that guests remember, miss, and always want to return to.
We build for places that want to be generous to their guests, not only through beautiful spaces, but through experiences that make them grow, connect, and celebrate being exactly where they are.
We come to you. We immerse ourselves in your space, your guests, your spirit — and leave you with something lasting that you can repeat and develop on your own.
Brand identity, visual communication and wayfinding signage. Every detail considered. Every choice on purpose.
Community experience design that makes guests feel they belong, grow with you — and always want to come back for more.
The most permanent marketing decision you'll make is what goes on your wall. Rita's original dotpic murals turn your place worth of taking a picture and sharing.
You are part of their story. Not just through the beauty of your space or product, but through the experiences you create around it.
Your guests and clients don't just come once. They come back for the feeling of belonging they found with you.
Your guests keep coming back. Your clients reorder. And whether they're returning for the feeling of your space or reaching for your product on the shelf, they talk about you long after.
You know what makes your people feel special — and that gives you a place in their lives that goes beyond a stay, a purchase, or a visit.
youare.agency is a creative studio
by Rita Pater and Miguel Mota Carmo.
It's a home to Carmo Alento
and Rootz Design Studio.
youare.agency © 2026 · hello@youare.agency